If you are like me, you are passionate about short track
racing. Your passion focuses on a
particular track, division, series, etc.
When you are passionate about something, it is easy to give a positive
voice to it. Positive to where you can
influence others to get interested and join you in your passion.
Sadly, there are also people, while they may also share your
same passion, tend to focus more on the negative side of short track
racing. Many of us can site examples
that could put this sport in the wrong direction.
What is sadder is the negative voice tends is usually louder
than the positive voice. It is time for
the positive voice to get loud.
I won’t disagree that the negative voice does, at times, has
a legitimate complaint or concern. They
are heard and many times those issues are fixable and they do get fixed.
At the same time, that voice is more over sour grapes and
the issue cannot be let go and not be moved forward. You can only scream for so long, before you
fall on deaf ears.
Most of all, a good percentage of the complaints are
“internal” and needs to stay away from the fans.
Instead, we need to focus more about the positive aspects of
our sports to the fans. We need to
encourage more fans to come to the track and putting on a great entertaining
show for them. Give them a show that
will encourage them to come back next week and bring more family and friends
with them.
Promoters need their competitors, teams and fans to help promote
their events.
Your car easily draws attention if it is on display at a
busy grocery store or retail store on a weekend.
Meeting fans while the car is on display or after a night of
racing in the pits will create more interest than you can imagine. A fan that has a positive interaction with a
driver and their crew will become your biggest supporter the next time you are
on track.
Focus more on what positive things you see at the
track. What brings you back every
week? Share those stories and not the
negative ones. This may make them think twice of going to the track.
Short track racing is still affordable, family friendly and
transcends from one generation to another.
Let’s keep that going for the next generation.
Let’s use social media and message boards to push the
positive side of short track racing.
Let’s all help create new interest and excitement.
Let’s make sure that our local short tracks have great
revenue from the front gate and not solely rely on the back gate.
If we are going to talk about short track racing, let’s keep
it positive and moving forward in 2013.
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